Brands need to start harnessing Category Entry Points to drive effectiveness
Short-termism often distracts.
Source: adnews.com.au
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Prolific North Live 2023: Clear Channel UK to host a session on how to grow your brand OOH
It's an unmissable event where industry leaders will be sharing key trends and insights in marketing, media and digital.
Source: prolificnorth.co.uk
#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers
Dentsu Creative Sub-Saharan Africa (SSA) is honoured to have the first-ever Nigerian shortlist at this year's Cannes Lions International Festival of Creativity for the Trophy Stout, Reclaim Your DNA Campaign which is listed under the PR Category...
Source: bizcommunity.com
Opinion: The Importance of Getting Noticed at Moments that Matter
Opinion: The Importance of Getting Noticed at Moments that Matter January 8, 2021 All brands want to get noticed but unless they pay attention to the triggers that are needed to gain mental availability, the brand’s assets and a detailed understanding of category entry points, they could be doomed to failure, writes Richard Colwell. It seems obvious, right? The most important thing a brand needs to do is to get noticed and come to mind easily in a buying situation. Or in current Ehrenberg Bass marketing terms build “Mental Availability.” Advertising looks after brand fame, but if yo...
Source: adworld.ie