Mimi Turner News Today : Breaking News, Live Updates & Top Stories | Vimarsana

A well-designed customer promise not only translates directly into sales but also provides a framework to organise a company’s activities.

It's (almost) too easy.

Dentsu Creative Sub-Saharan Africa (SSA) is honoured to have the first-ever Nigerian shortlist at this year's Cannes Lions International Festival of Creativity for the Trophy Stout, Reclaim Your DNA Campaign which is listed under the PR Category...

With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion.

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