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Why the latest TikTok ban attempt is different — and what it means for marketers

Why the latest TikTok ban attempt is different — and what it means for marketers
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The Best Of B2B World Fest: Creativity, Disruption And Delivering Brand Promises

More than 100 B2B marketers, including CMOs from brands such as Uber, Vodafone, EY, Deloitte and the Wall Street Journal, gathered at The Drum Labs in London last week for B2B World Fest, The Drum’s annual deep dive into all things business-to-business.

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Warc, Lions and ANA release white paper on culture

Eskom said it plans to continue to undertake socioeconomic studies to understand the impact of the closure of its coal plants...

Aditya-kishore , Peter-drucker , David-tiltman , Bob-liodice , Jenni-middleton , Rethinking-brand , Digital-commerce , Effectiveness-code , Creative-effectiveness-ladder ,

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

Dentsu Creative Sub-Saharan Africa (SSA) is honoured to have the first-ever Nigerian shortlist at this year's Cannes Lions International Festival of Creativity for the Trophy Stout, Reclaim Your DNA Campaign which is listed under the PR Category...

Roger-martin , Jann-martin-schwarz , Mimi-turner , David-tiltman , B-institute-at-linkedin , Dean-of-the-rotman-school-management , Ehrenberg-bass-institute , B-institute , Palais-des-festivals , Creative-commitment , Creative-effectiveness , Enduring-icon

WARC Talks: 3 in 15 – Lessons from the Effective 100

In this episode of the WARC podcast, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative, to discuss some of the key findings from the Lessons from the Effective 100 report.

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WARC Talks: 3 in 15 – The Future of Measurement

WARC Talks: 3 in 15 – The Future of Measurement
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WARC Talks: Reputation versus brand

In this episode of the WARC podcast, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand.

David-tiltman , Shann-biglione , Head-of-strategic-solutions-at-signal , Strategic-solutions ,