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More than 100 B2B marketers, including CMOs from brands such as Uber, Vodafone, EY, Deloitte and the Wall Street Journal, gathered at The Drum Labs in London last week for B2B World Fest, The Drum’s annual deep dive into all things business-to-business.
-Among findings: digital natives are changing buying behaviors; 'consumerization' of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership, content
Wiedemann Cites Club’s Role in Fostering Exchange of Ideas on Marketing’s Use of Creativity and Data Science as a Key Theme of Her Forthcoming Tenure...
Press release content from Globe Newswire. The AP news staff was not involved in its creation. Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data ... Winterberry GroupJanuary 14, 2021 GMT ADVERTISEMENT The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the most of a changing marketing and advertising landscape. ...