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3 steps to building an advertising business retaildive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retaildive.com Daily Mail and Mail on Sunday newspapers.
Cross-channel and cookieless: How measurement will evolve in 2021 searchenginewatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchenginewatch.com Daily Mail and Mail on Sunday newspapers.
By Sam Bradley-26 January 2021 08:30am How can marketers prepare for the crumbling of the third-party cookie? We ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask how marketers will navigate the demise of the third-party cookie. With the third-party cookie on its way out, tech giants such as Google are hurrying to bake up an alternative. But whichever solution eventually takes precedence, the implications for digital advertising and the architecture of the internet itself are huge. It also poses hard question for marketers. As the token falls out of use, personalisation approaches that rely on third-party data will be put under pressure. But targeting the right audiences at scale is still the goal of most digital marketers. So, what‘s to be done? ....
Post-Cookie "Re-Think" of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
Press release content from Globe Newswire. The AP news staff was not involved in its creation. Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data . Winterberry GroupJanuary 14, 2021 GMT ADVERTISEMENT The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the most of a changing marketing and advertising landscape. “The rush to explore and adopt collaborative data solutions is about more than the pending death of the cookie, Apple’s IDFA and regulation,” said Bruce Biegel, senior managing partner of Winterberry Group. “We’re at a critical moment in time where the entire digital ecosystem is going through a fundamental change in approach, where permission-based partnering will ....