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CMO's top 8 martech stories for the week - 11 February 2021 - Vimarsana News

CMO's top 8 martech stories for the week - 11 February 2021

CMO's top 8 martech stories for the week - 11 February 2021 All the latest martech, customer and adtech news from LiveRamp, Magnite, Onclusive and Shareablee, WordPress VIP, Scratchpad, Iteratively, Leadspace and Tealium LiveRamp to acquire DataFleets Data connectivity platform, LiveRamp, has entered into a definitive agreement to acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. This acquisition expands LiveRamp’s data protection capabilities to unlock greater data access and control for its customers. In addition...

Source: cmo.com.au
Post-Cookie "Re-Think" of Digital Marketing Driving Surge of Innovation in Collaborative Data ... - Vimarsana News

Post-Cookie "Re-Think" of Digital Marketing Driving Surge of Innovation in Collaborative Data ...

Press release content from Globe Newswire. The AP news staff was not involved in its creation. Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data ... Winterberry GroupJanuary 14, 2021 GMT ADVERTISEMENT The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the most of a changing marketing and advertising landscape. ...

Source: apnews.com