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More than 100 B2B marketers, including CMOs from brands such as Uber, Vodafone, EY, Deloitte and the Wall Street Journal, gathered at The Drum Labs in London last week for B2B World Fest, The Drum’s annual deep dive into all things business-to-business.
Top B2B marketers from Mastercard to Meta will drive the conversation about taking B2B to the next level.
With 12 million job vacancies currently unfilled in the US alone, all businesses face one of the most challenging, disrupted labor markets in modern history. The advertising and marketing profession has been particularly hard hit by ‘The Great Resignation’ and B2B brands may have an even greater challenge in attracting and retaining the best and brightest talent. At the recent B2B World Fest, marketing leaders addressed the challenge and the strategies they are using to overcome it.
Business and agency leaders all know that employee training and development is important and yet investment in these programs often fall to the wayside. That needs to change. Post-lockdown investing in the professional and personal development of team members is more crucial to success than ever, according to the participants of a recent video panel session, hosted by The Drum and Stein IAS. Here’s what you need to know.