John Brockelman News Today : Breaking News, Live Updates & Top Stories | Vimarsana

More than 100 B2B marketers, including CMOs from brands such as Uber, Vodafone, EY, Deloitte and the Wall Street Journal, gathered at The Drum Labs in London last week for B2B World Fest, The Drum’s annual deep dive into all things business-to-business.

At The Drum’s B2B World Fest event in London today, John Brockelman, chief marketing officer at State Street Global Advisors, shares his lessons for creating an effective campaign.