Making the Case for Your Marketing Budget in Turbulent Times
CMOs must become data-driven storytellers who speak the language of the CEO and CFO.
Source: adweek.com
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Warc's 'Anatomy of Effectiveness' 2022 edition highlights 5 key priorities for delivering effective advertising
The report talks about the importance of investing in advertising, balancing spending, planning for reach, creativity and recognition
Source: bestmediainfo.com
WARC white paper presents 5 key priorities for delivering effective advertising
WARC white paper presents 5 key priorities for delivering effective advertising
Source: adgully.com
Creativity Is The New Alpha In B2B: How To Win A Cannes Lion
With the recently-announced business-to-business (B2B) award at Cannes and research into creative effectiveness, B2B leaders are thinking more about creativity on their side of the industry. Reuben Webb, chief creative officer at Stein IAS, delves into the findings of four experts – including three tips for winning a Lion.
Source: thedrum.com
Warc and Act Responsible release The Good Report
South African e-commerce sales grew by 66% between 2019 and 2020 to more than R30bn. Taking this into consideration, having an e-commerce business makes good business sense in the current economic climate...
Source: bizcommunity.com