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A company's core values are the most important part of its culture and ethos. As a leader, it's your job to enforce and live those values every day.

When you accept responsibility for mistakes or missteps, apologize and find solutions to problems of your own making, it can be a sign of healthy development. Sometimes, however, expressing contrition is not the best idea.

If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine.

Whether it's an employee, a partner or a potential client, business success depends on nurturing genuine, organic relationships.

13 Ways to Re-Engage Inactive Customers Actively connecting with disengaged customers could make all the difference in encouraging repeat business. Photos courtesy of the individual members. Smart business owners know that it costs less to keep a satisfied customer than it does to acquire new ones. That's why it's so important to focus on repeat business and customer loyalty. To do this, you'll have to invest in your current customers and find ways to continuously engage them. But what do you do if a customer is disengaged or goes inactive for a while? If you're unsure how to solve this issue...