India is home to 20 mn-22 mn internet-enabled TVs: Study
Advertising spends on these connected TVs estimated to swell from $86 mn in 2023 to $395 million by 2027 at 47% CAGR, says GroupM-Kantar study
Source: businesstoday.in
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Measurement – The big challenge with Connected TV: Best Media Info
Best Media Info: While the Connected TV audience keeps growing, the industry is yet to solve the ‘measurement issue’ in the space| Advertising News
Source: bestmediainfo.com
75% of top-of-the-funnel consumers are cord-cutters: Harshdeep Chhabra of Mindshare Fulcrum: Best Media Info
Best Media Info: Speaking at a summit titled ‘Addressable TV and Beyond’ held by GroupM Finecast, Chhabra, SVP, Mindshare Fulcrum, said that linear TV continues to be dominant in the middle and bottom of the pyram| Advertising News
Source: bestmediainfo.com
Connected TV advertising in India to grow at 47% CAGR to reach $395 million by 2027: Best Media Info
Best Media Info: According to a GroupM Finecast and Kantar report titled ‘The Changing Landscape of Indian Television’, TV advertising will grow by 11.8% CAGR between 2022-2027 in India versus global and APAC grow| Television News
Source: bestmediainfo.com
GroupM's Finecast to launch addressable TV report with Kantar on December 7: Best Media Info
Best Media Info: 'The Changing Landscape of Indian Television' report will focus on how Indian consumers are engaging and consuming TV content| Television News
Source: bestmediainfo.com