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Christchurch Monopoly board launched featuring city landmarks voted on by Cantabrians

Christchurch is getting its very own Monopoly board after Cantabrians voted on which city landmarks should be included in the city’s own version the famous...

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10 unusual examples of brand partnerships in 2020


10 unusual examples of brand partnerships in 2020
We explore brand hook-ups to come out of the COVID-19 crisis, from Uber and Petbarn to Binge and The Iconic
One of the interesting things to come out of this year’s unprecedented market conditions was a rethink around external partnerships and collaborations by local and global brands.
In fact, partnerships were so prominent, Deloitte highlighted brands interacting with other organisations as one of its top seven trends exhibited during the COVID-19. According to the consulting giant’s c-suite research, 80 per cent of survey respondents who introduced new partnerships during the crisis also see these as key to business post-pandemic.

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