What digital tools can support the sustainable transition of the hospitality industry?
Tourism accounts for 8% of global greenhouse gas emissions, a figure to which the hotel industry contributes 1%. Although its impact is minimal compared with transport, the sector nevertheless needs to adopt a more sustainable approach. An ambitious CSR policy is one way of meeting new customer expectations. Indeed, 76% of tourists want to travel in a more sustainable way, and 43% of them are prepared to pay more for it, according to the latest study by Booking.com.