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Chinese companies push against Apple iOS feature that brings transparency to user tracking

Chinese companies push against Apple iOS feature that brings transparency to user tracking
This policy appears to have gone live in the past week as both new apps and updates to existing apps are being rejected if they contain any sort of device fingerprinting measures.
Saikiran Kannan | April 15, 2021 | Updated 11:45 IST
With Apple users and fans waiting for the roll-out of iOS 14.5 in the coming weeks, one of the marquee features of the update is Apple s new App Tracking Transparency framework. This is in line with Apple s communication to developers that the Identifier for Advertisers (IDFA) cannot be circumvented to identify and track end-users individually. Doing so can result in the app being banned from the store. For those unaware, the Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user s device. Advertisers use this to track data so they can deliver customized advertising. ....

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Chinese companies push against Apple iOS feature that brings transparency to user tracking

Chinese companies push against Apple iOS feature that brings transparency to user tracking
indiatoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatoday.in Daily Mail and Mail on Sunday newspapers.

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Chinese companies push against Apple iOS feature that brings transparency to user tracking

Chinese companies push against Apple iOS feature that brings transparency to user tracking
origin-businesstoday.intoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from origin-businesstoday.intoday.in Daily Mail and Mail on Sunday newspapers.

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Apple begins rejecting apps that use advertising SDKs for fingerprinting users

Apple begins rejecting apps that use advertising SDKs for fingerprinting users
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

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'No cheating,' Apple tells China's tech giants

'No cheating,' Apple tells China's tech giants
lightreading.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lightreading.com Daily Mail and Mail on Sunday newspapers.

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