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European cooperation project WePod It was launched Sounds like Europe, cross-border broadcasting, a podcast that explores the audio industry in Europe. In
Sky Italia is launching docuseries 'The Overlooked Serial Killer' following its hit podcast on a true-crime case set in Italy and U.K.
The Italian media system is being rocked by successive waves of digital transformation. Publishers are selling traditional outlets and acquiring digital companies focused on social media to target young audiences. Digital advertising overtook traditional offline advertising but is challenging, and the percentage paying for online news remains low, so legacy media brands are restructuring their newsrooms.
Digital-born outlet Linkiesta dropped investigations and became an opinion paper, focusing on print and events. The shift is paying off.
The impact of the digital transition of the Italian media system has become evident, with digital-born players reaching the top positions in our ranking, digital advertising revenues becoming predominant, new podcast companies, and news kiosks changing the nature of their operations.