The Evolution of AI: How Enterprises Grow to AI 2.0
With deep support from the C-suite and the right mix of skillsets and strategies, enterprises can move to the next stage of AI development.
Source: eweek.com
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WSJ Report: Companies Step Up Efforts to Get You to Cough Up Your Data, in the Face of Policy Changes by Apple and Google
In response to data protection laws in California and Europe, as well as big Tech policy changes, customers are increasing their efforts to collect their customers’ personal data.
Source: nakedcapitalism.com
Archery brand goes on first-party data expedition, but Google scores, too
Archery product maker Pure Archery Group has been on a three-year hunt for customer data, according to its director of marketing Jeff Suiter. Like other consumer product manufacturers, the Oregon-based sporting goods marketer — which makes products for hunting and backyard target shooting, including Bowtech brand bows with model names like Guardian and Revolt — has worked to establish direct relationships with its customers. And the pandemic provided an opportunity to deepen those connections as well as the brand’s database. In April 2020, as the COVID-19 pandemic started to become very...
Source: digiday.com