WildTwist apple variety available through May from Hess Brothers
The new variety is typically sold from January through June; however, this year’s supply is projected to sell out early due to a rapid rise in popularity.
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The new variety is typically sold from January through June; however, this year’s supply is projected to sell out early due to a rapid rise in popularity.
Hess Bros. is excited for the upcoming Eastern Apple season and has a few unique turns to play. “The biggest excitement at Hess Brothers continues to be the growth of our WildTwist program,” said Chris Sandwick, director of marketing for Hess Bros., based in Lancaster, PA. “WildTwist is a cross between Honeycrisp and Cripps Pink. It is a late-harvest apple whose eating quality improves in storage.”
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By December 23, 2020 Hess Brothers Fruit Co. partners with exceptional growers in the Eastern United States to ensure that a great eating experience happens for every consumer, regardless of which apple variety they choose. “Heading into the New Year, Hess Brothers Fruit Co. is poised to have a strong beginning to 2021,” said Chris Sandwick, director of marketing for the Lancaster, PA-based company. “While our overall numbers are down, on par with the rest of the country, our growers ongoing investments have ensured we’ll have a higher percentage of high-flavor apples than ever befo...