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Auction House Christie's Becomes a VC

The latest hot tech fundraising round is going once, going twice, and sold to the rather fancy-looking chaps with the wooden paddles. Well not...

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The New Digital Divide: Sale of Warhol Disk at Bonhams Exposes a Growing Rift Between Original Hardware and Blockchain Tech

NFTs of Andy Warhol's first computer-generated artworks sold for more than the actual digital files requiring obsolete machinery. What gives?

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Meet the millennial crypto-art entrepreneurs who want to dominate the 'wild, wild west' of the NFT market

IKONICK, an online art company, tapped into the millennial art buyer with motivational, meme-inspired canvas art. Now, it's entering the NFT space.

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How 2 Millennial Entrepreneurs Plan to Disrupt the NFT Art Market

Courtesy of IKONICK
IKONICK, a canvas-art company, blends pop culture and quotes into high-end art millennials love.
Now, it plans to disrupt the NFT space. It dropped its first NFT last month, earning $100,000 in sales.
The founders spoke with Insider about tapping into the millennial art buyer and the future of NFTs.
"Dreams weigh more than excuses."
So says an all-white, bold font splashed across a seesawing elephant and dancing butterfly in a mystical-looking forest. It's inspirational, colorful, and a bit magical — like a motivational Instagram meme brought to life.
It also happens to be a non-fungible token, a digital file tradable by blockchain, and the brainchild of the millennial entrepreneurs Mark Mastrandrea and Jeff Cole, the cofounders of IKONICK, an online canvas-art company. It was IKONICK's inaugural NFT drop, sold as two different editions that raked in over $100,000 in sales collectively.

Cuba , Boston , Massachusetts , United-states , Cuban , Mona-lisa , Gary-vaynerchuk , Mark-mastrandrea , Scooter-braun , Gal-yosef , Beeple-everydays , Christie-nfts