Valérie Lemercier directs and plays both old and young versions of the Canadian singer in a bizarre film that digitally superimposes her face on to the head of a young girl
In December 2012, a website appeared seemingly advertising a new line of lingerie in the Victoria’s Secret “Pink” collection. The site, pinklovesconsent.com, showed images of brightly coloured underwear emblazoned with slogans such as “No Means No”, “Ask First” and “Consent is Sexy”. “Victoria’s Secret is using its nationally recognised image to lead the country in the next sexual revolution: CONSENT,” a press release about the website declared. Victoria’s Secret had produced no such underwear. The site was created by Force, “a collective dedicated to constructing a culture of consent”, which objected to the brand’s very real thongs embellished with the phrase “Sure Thing”. Lawyers representing Victoria’s Secret had the fake website swiftly removed. But a few years later, as brands began to capitalise on popular feminist messaging to sell products, the idea of pro-consent lingerie seemed far from outlandish. In 2015 the