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18th February 2021 As trends towards health and wellness continue to mount, producers in Western Europe are expanding their portfolios with low and no ABV products. Led by the beer and cider sector in 2010s, the 2020s will be the decade of ‘NoLo’ spirits, according to analytics firm GlobalData. Between 2020–2024, low ABV products in the Western Europe Spirits sector are expected to rise at a compound annual growth rate (CAGR) of around 2.6%. Holly Inglis, Beverages Analyst at GlobalData, commented: “After what was a tumultuous 2020, consumers are more determined than ever ...

New product launches in the low to no alcohol category With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers. Desperados Virgin 0.0% Heineken’s Desperados is rolling out its first alcohol-free innovation, Desperados Virgin 0.0%. Created from a ‘unique recipe of citrus and zest of lemon,’ the brand initially launched in France last year. It is now rolling out globally: firstly in the Netherlands and Poland this month, followed by Belgium in February, before la...