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Last year was marked by double-digit growth in sales of prestige beauty products in Brazil, according to Circana. The market was driven by the dynamism of makeup and e-commerce. Prestige beauty generated sales of more than 3 billion reais (around USD 576 million) in Brazil last year, an increase of 13% compared to 2022. “Globally, 2023 was an extremely positive year for the prestige segment, with double-digit growth in mature markets like North America and Europe, and Brazil was no...
Last year was marked by double-digit growth in sales of prestige beauty products in Brazil, according to Circana. The market was driven by the dynamism of makeup and e-commerce. Prestige beauty generated sales of more than 3 billion reais (around USD 576 million) in Brazil last year, an increase of 13% compared to 2022. “Globally, 2023 was an extremely positive year for the prestige segment, with double-digit growth in mature markets like North America and Europe, and Brazil was no...
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