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Navigating The Shift: The New Era Of Conversational Marketing

AI chatbots redefine customer engagement. Leaders Devlin, Schaffer, Deitz advise on precision, ROI, focus. Explore digital interaction's future for tech-savvy consumers.

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Why we need to move away from anthropomorphic naming conventions in AI

While the naming of technologies (notably AI) might seem trivial, it could have unforeseen consequences in today's world.

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Amit Deshpande joins RAPP as Global Chief Marketing Sciences Officer

NEW YORK, Dec. 18, 2023 /PRNewswire/ -- RAPP, a global, data-driven creative community that builds direct, meaningful, and high-value relationships between brands and people, has hired Amit...

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Credera Achieves new AWS Advertising and Marketing Technology Competency

Credera Achieves new AWS Advertising and Marketing Technology Competency
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Credera announces support for Amazon Personalize "Next Best Action"

DALLAS, Nov. 27, 2023 /PRNewswire/ -- Credera, a global boutique consulting firm focused on strategy, transformation, data, artificial intelligence, and technology, announced today its commitment to...

Dallas , Texas , United-states , United-kingdom , Jason-goth , Prnewswire-credera , Tier-service-partner , Omnicom-group-inc , Marketing-technology-competency , Amazon-web-services , Omnicom-precision-marketing-group , Amazon-personalize

Omnicom's TA Digital Emerges as Adobe's Most Specialized Partner

NEW YORK, Nov. 27, 2023 /PRNewswire/ -- TA Digital, a global digital experience consultancy, announced today that it has earned its 9th and 10th specializations in the Adobe Experience Cloud by...

Adtech-martech , Ali-alkhafaji , Paolo-yuvienco , Omnicom-precision-marketing-group , Omnicom-precision-marketing-group-is-adobe , Adobe-experience-cloud , Adobe-experience-platform , Real-time-customer-data-platform , Adobe-experience , Adobe-global-platinum-solution-partner , Precision-marketing-group , Chief-technology-officer

'DE&I is not just about race': Calls to reframe and refocus DE&I at AdColor

‘DE&I is not just about race’: Calls to reframe and refocus DE&I at AdColor. From PR Week

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NHTSA and the Ad Council Launch New PSAs Highlighting the True Danger of Distracted Driving

New PSAs from Ad Council, the National Highway Traffic Safety Administration, and Organic encourage drivers to keep their eyes forward, and to not...

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Omnicom Merges Two Precision Marketing Group Agencies

Omnicom Merges Two Precision Marketing Group Agencies
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TA Digital Announces Retirement of CEO Rajiv Rohmetra, Appoints Dr. Ali Alkhafaji as Successor

TA Digital Announces Retirement of CEO Rajiv Rohmetra, Appoints Dr. Ali Alkhafaji as Successor
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