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Few people counted down to anything until the 1960s -- and yes, that included the new year. Celebrations and midnight kisses on Dec 31, of course. Countdowns, no. How, then, did the countdown go from almost non-existent to ubiquitous in the latter half of the 20th century? And why are we so drawn to them now, especially to mark one year's end and another's beginning?
Whether personal or public, the clock’s goal is to mitigate impatience, to replace uncertainty with anticipation, and to fill empty waiting time with a quantified temporality.
Whether personal or public, the clock’s goal is to mitigate impatience, to replace uncertainty with anticipation, and to fill empty waiting time with a quantified temporality.
Whether personal or public, the clock’s goal is to mitigate impatience, to replace uncertainty with anticipation, and to fill empty waiting time with a quantified temporality.
In a post-COP26 world, how are beauty brands adapting to the new standard of sustainability?