A New Frontier for Beef
Food retailers can drive sales by attracting health- and eco-conscious consumers
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Food retailers can drive sales by attracting health- and eco-conscious consumers
In September, the U.N. Climate Ambition Summit in New York was flooded with new corporate climate announcements and initiatives, too many of which reflected marketing flash rather than real plans to reduce emissions. In fact, corporate climate greenwashing has become so brazen the U.N.
The meat giant says some of its USDA-approved burgers are climate-smart, but it refuses to explain how.
Brazen Beef, a new product line from Tyson Foods touted as climate friendly, is available in some stores now and expected to roll out nationally in the coming months.
Schweid & Sons of Carlstadt will be the exclusive purveyor of the first ground beef recognized by the USDA as a “climate friendly” product.