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Customer Data Platform: Build It or Buy It?

The build-versus-buy decision is an important one. Companies have been making similar choices about their technology stacks for decades. When it comes to customer data platforms, however, some organizations are rushing to make a determination. There are some important questions to ask before making a build-or-buy choice. Let s take a look at the factors involved. ....

E Commerce , E Business , Um Commerce , Digital Marketing , Online Business , Enterprise It , Cloud Computing Applications ,

The Endless Possibilities of Robotic Process Automation

With more amounts of data to manage, organize, and make sense of, robotic processes are becoming increasingly valuable to businesses seeking to save time and be more efficient.
Not everything needs to be done by a human, especially when the tasks are repeated and predictable. It s here that RPA comes into play and has become an important component to businesses operations and serving customers. ....

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The Emerging Tech Affect on HR Processes

Jun 11, 2021 4:00 AM PT
The world of work is changing, and new technologies are transforming how companies hire, train, and manage their employees.
With Covid, increased numbers of people have been working remotely, and many will continue to do so post-pandemic. This has fundamentally altered how work is done; not only by company staff, but by HR professionals.
This societal shift, combined with the continued emergence of new digital technologies, means that the field of human resources is in the midst of radical evolution.
I think companies are going to struggle to get staff back into the office full time, so we are likely a turning point in history where people increasingly leave the high rents of cities to work remotely, Richard Evans, careers mentor and founder of The Profs, told TechNewsWorld. ....

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Many CEOs Skeptical of Social Media Marketing

A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don t deliver meaningful results, while nearly as many 60 percent think that the marketing potential of social media has been exaggerated. ....

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Need More From Your Digital Ad Spend? Adopt Contextual Alignment

Apr 21, 2021 5:00 AM PT
A recent study of eBay ads found that digital brand search ad effectiveness is overestimated up to 4,100 percent. A similar analysis of Facebook ads yielded a number of 4,000 percent.
If those high figures make you wonder if you are wasting far too much of your company s advertising dollars on targeting the wrong audience, Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, can offer you some solace on doing precisely that.
He agrees with current research findings that many digital advertisers spend too much on targeting an already loyal customer base rather than tapping into new streams. But take comfort. He has a plan to help advertisers reach consumers that would not normally buy their products. ....

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