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Fortune 500s Hit by MS Exchange Breach Maybe Still Unaware

Jonathan Cran, founder and CEO of Intrigue, a cybersecurity startup based in Austin, Texas, used his company s network security tools to compile a list of Fortune 500 companies still exposed to last month s Microsoft Exchange breach. Potentially, many of those companies may not know their networks are compromised. ....

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A Cure for What Ails Social Media

Apr 12, 2021 4:00 AM PT
In the beginning, social media promised to connect us to existing friends, help us form new relationships, and as a result help make us find happier lives. Facebook, initially, was just a way for new students to meet new friends, Quora was a way to get crowdsourced answers, and Twitter sort of a way to alert friends about things they might find interesting.
Today Facebook is the home of fake news, with way too many ads for companies focused on finding new ways to cheat you out of your hard-earned money. Twitter is increasingly a place to experience or hand out abuse. Quora, which ironically is a source for the cause of this problem, has drifted into providing a forum for those that like alternative history. ....

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Tax Benefits That Can Help Small Tech and Entrepreneurs Now

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By Jack M. Germain
Apr 15, 2021 4:00 AM PT
The ominous looming deadline for filing 2020 federal income tax returns has been extended from April 15 to Monday, May 17, 2021.
If your paperwork is still in the pulling it all together phase, our conversation with a tax expert might provide you with a few tips to save money, especially if you are an entrepreneur working in research and development.
This year s revised federal tax code plus new Covid-19 initiatives provide additional incentives for startup companies, as well as small and medium-sized businesses. If you received a Paycheck Protection Program (PPP) loan, you may qualify to have that indebtedness forgiven; and other tax incentives this year provide new deductions to lower your tax bill. ....

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Consumer Password Hassles Linked to Lost Revenue

Mar 31, 2021 4:00 AM PT
Online businesses are losing potential customers and substantial amounts of revenue because they re dependent on traditional password systems and outdated customer authentication models, says a report released Tuesday by an access and identity management company.
Lost customers and revenues are caused by password sharing and friction created at websites by onerous authentication procedures, according to the report by Transmit Security derived from a survey of 600 U.S-based consumers 18 to 54 years old.
The survey found that half of the responding consumers admitted sharing a password to at least one of their accounts; and 41 percent acknowledged they share their passwords often. ....

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Google Touts Alternative to Crumbling Third-Party Cookies

Jan 26, 2021 4:45 AM PT
Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings.
It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies, Google s Group Product Manager for User Trust and Privacy Chetna Bindra wrote in the company s Ads & Commerce blog.
When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started with the idea that groups of people with common interests could replace individual identifiers, she continued. Today, we re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches. ....

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