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Harnessing data can give businesses the power to unlock key pieces of knowledge, from what their customer likes or dislikes, to how to attract their

The metaverse is being explored more and more by brands and retailers alike, but both the fashion industry and consumers are still figuring out what it

There is no better way to get to know a brand than to start where the action happens: the shop floor. And that is exactly how Uniqlo UK’s chief operating

The first time a fashion brand used a digital channel to advertise was almost 30 years ago, when players could win Avirex jackets for their avatars to

June 2nd 2021 10:05 New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently found that 60% of US consumers are currently visiting brick-and-mortar stores less than they did before the pandemic, while 43% of those surveyed shop more often online for products they would have previously bo...