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Should fashion retailers adopt a test and react model?

As online sales take a dip, Drapers explores whether fashion retailers adopting a Shein-esque test and react model is an attainable and realistic strategy to boost revenue. ....

United Kingdom , Daniel Bobroff , Peter Williams , Ken Price , Richard Lim , Office For National Statistics , Clothing Solutions , National Statistics , Advanced Clothing , Blake Mill , Zara Owner Inditex , Retail Economics ,

Combatting the customer data nosedive

Harnessing data can give businesses the power to unlock key pieces of knowledge, from what their customer likes or dislikes, to how to attract their ....

United Kingdom , Daniel Bobroff , Treasure Data , Coded Futures ,

Finding fashion's place in the metaverse

The metaverse is being explored more and more by brands and retailers alike, but both the fashion industry and consumers are still figuring out what it ....

United Kingdom , Morgane Lopes , Draper Gen , Amy Bastow , Daniel Bobroff , Brohan Moore , French Department , Coded Futures , Olive Clothing ,

Need to know: Drapers' guide to the metaverse

The earliest use of the term “metaverse” is accredited to science fiction writer Neal Stephenson in his 1992 novel, Snow Crash. We have edged towards his ....

Neal Stephenson , Nick Robertson , Daniel Bobroff , Adidas Predator ,