An instinct for basics: Uniqlo UK boss's retail odyssey
There is no better way to get to know a brand than to start where the action happens: the shop floor. And that is exactly how Uniqlo UK’s chief operating
Source: drapersonline.com
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Why it's game on for Gucci's 'phygital' NFT
The first time a fashion brand used a digital channel to advertise was almost 30 years ago, when players could win Avirex jackets for their avatars to
Source: drapersonline.com
What innovations in 3D and AR technology could mean for ecommerce
June 2nd 2021 10:05 New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently found that 60% of US consumers are currently visiting brick-and-mortar stores less than they did before the pandemic, while 43% of those surveyed shop more often online for products they would have previously bo...
Source: econsultancy.com