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Not Just For Numbers: Anchoring Biases Decisions Involving Sight, Sound, and Touch

Findings offer critical steps to better understanding the decision-making process
Numeric anchoring is a long-established technique of marketing communication. Once a price is mentioned, that number serves as the basis for – or “anchors” – all future discussions and decisions. But new research shows that this phenomenon is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.
In research recently published in the Journal of Behavioral Decision Making, Gaurav Jain, an assistant professor in the Lally School of Management at Rensselaer Polytechnic Institute, demonstrated that anchoring even occurs in perceptual domains, like sight, sound, and touch. ....

Gaurav Jain , Garyj Gaeth , Dhananjay Nayakankuppam , University Of Iowa , Tippie College Of Business , Behavioral Decision Making , Lally School , Rensselaer Polytechnic Institute , Tippie College , கௌராவ் ஜெயின் , பல்கலைக்கழகம் ஆஃப் ஐயுவா , டிப்பி கல்லூரி ஆஃப் வணிக , நடத்தை முடிவு தயாரித்தல் , லாலி பள்ளி , ரென்சீலர் பாலிடெக்நிக் நிறுவனம் , டிப்பி கல்லூரி ,

Is your child afraid of dentist? CBT could help

Around one in three children are scared of going to the dentist and end up with poor oral health, more toothache, dental infections and tooth decay as a. ....

City Of , United Kingdom , Sheffield Hallam , Zoe Marshman , School Of Clinical Dentistry , King College London , University Of Sheffield School Clinical Dentistry , National Institute For Health Research , Professor In Dental Public Health , University Of Sheffield , Sheffield Teaching Hospitals , Cognitive Behavioural Therapy , Clinical Dentistry , National Institute , Health Research , Professor Zoe Marshman , Honorary Consultant , Dental Public Health , Sheffield Teaching Hospitals Foundation Trust , College London , New Castle , Public Health , Mental Health , Tooth Decay , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் ,

Welcome To IANS Live - LatestNews - Head injuries may worsen cognitive decline decades later

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London, March 12 (IANS) People who experienced head injuries in their 50s or younger score lower than expected on cognitive tests at age 70, a new study suggests.
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Update: 12-March-2021 ....

City Of , United Kingdom , India Private , News Service , All Rights , Alzheimer S , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , இந்தியா ப்ரைவேட் , செய்தி சேவை , அனைத்தும் உரிமைகள் , முதுமறதி கள் ,

New project seeks answers about needs of preschool children

A new project at the Uppsala Child and Baby Lab will study children in a preschool environment. Photograph: Mikael Wallerstedt Preschool age is an. ....

Stina Liljekvist , Gustaf Gredeb , Mikael Wallerstedt , Uppsala University , Department Of Pedagogy , Department Of Psychology , Educational Studies At Uppsala University , Centre For Preschool Research , Uppsala University Child , Baby Lab , Department Anna Malmberg , Uppsala Child , Educational Studies , Preschool Research , Future Generation , மைக்கேல் வல்லேற்ஸ்டேட்ட் , துறை ஆஃப் கற்பித்தல் , துறை ஆஃப் உளவியல் , மையம் க்கு ப்ரிஸ்கூல் ஆராய்ச்சி , குழந்தை ஆய்வகம் , துறை அண்ணா மாழ்ம்பேர்க் , கல்வி ஆய்வுகள் , ப்ரிஸ்கூல் ஆராய்ச்சி , எதிர்கால ஜெநரேஶந் , குழந்தை பருவம் ,

UNE Center for Global Humanities presents 'Not Born Yesterday: Why Humans Are Less Gullible Than We Think'

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UNE Center for Global Humanities presents ‘Not Born Yesterday: Why Humans Are Less Gullible Than We Think’
It is widely believed that people are gullible and, therefore, easily manipulated by demagogues, advertisers, and politicians. But, in fact, we are equipped with complex psychological mechanisms that allow us to effectively evaluate information and routinely reject false or harmful ideas.
So will argue scholar Hugo Mercier in an online lecture presented by the University of New England Center for Global Humanities when he presents “Not Born Yesterday: Why Humans Are Less Gullible Than We Think” on Monday, March 29 at 6 p.m. ....

United States , Hugo Mercier , University Of New England Center , Princeton University Press , Enigma Of Reason Harvard University , Princeton University , Science Of Who We , French National Centre For Scientific Research , New England Center , Global Humanities , Born Yesterday , Who We Trust , What We Believe , Flat Earth Theory , French National Centre , Harvard University Press , University Of New England , ஒன்றுபட்டது மாநிலங்களில் , ஹ்யூகோ மர்ஸியர் , பல்கலைக்கழகம் ஆஃப் புதியது இங்கிலாந்து மையம் , ப்ரிந்ஸ்டந் பல்கலைக்கழகம் ப்ரெஸ் , புதிரானது ஆஃப் ரீஸந் ஹார்வர்ட் பல்கலைக்கழகம் , ப்ரிந்ஸ்டந் பல்கலைக்கழகம் , அறிவியல் ஆஃப் ஹூ நாங்கள் , பிரஞ்சு தேசிய மையம் க்கு அறிவியல் ஆராய்ச்சி , புதியது இங்கிலாந்து மையம் ,