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This week’s guest has jumped the fence, though after speaking to Brent Smart ‘leapt’ feels more appropriate. Brent has spent 20 years in the ad business, rising to CEO of Saatchi & Saatchi New York, having previously run New Zealand's Agency of the Decade, Colenso. But now Brent builds brands fr
Business Scoop provides news and views on Business and Markets from New Zealand
The Master of Advertising Effectiveness is now taking New Zealand and Australian applicants for its next online programme, beginning Monday July 4 and as a special offer the programme is giving one free place away to a Campaign Brief readers. To be in the draw, fill in the short form here.
Founder of consultancy company North, Gavin Becker joins the company.
Three are internal promotions, with the fourth hired from Adam & Eve/DDB.