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Thursday’s announcement that Queen Elizabeth II died peacefully that afternoon left the United Kingdom and much of the world reeling.

By Ian Darby-01 March 2021 14:00pm Transformation, digital and otherwise, tops the agenda of most organizations. But how are business-to-business marketers dealing with it, and what are their key areas of focus now that we’re well into 2021? Hard on the heels of the recent B2B WorldFest, The Drum held a roundtable discussion to answer these questions and to explore B2B marketing’s innovation in terms of strategy, creativity, and culture. Taking part in the roundtable, moderated by Kenneth Hein, US editor of The Drum, were: Amie Stankiste, senior marketing director, S&P Glo...

Promoted from Stein IAS By Jenni Baker-26 February 2021 18:00pm The year 2020 marked a pivotal moment in time with the Black Lives Matter (BLM) movement shining a spotlight on the stunning lack of diversity across the advertising industry and the urgent need for change and action. Yet, while the B2B sector has as much of a role to play as its consumer counterparts in adland, many companies are grappling with what actions sh...

Promoted from Stein IAS The Drum rounds up the highlights from the B2B WorldFest In partnership with Stein IAS, The Drum staged the inaugural B2B WorldFest on 18-19 November 2020, bringing together some of the brightest minds from the global B2B marketing industry for two days of macro thinking and some truly insightful sessions. Topics discussed ranged from how the pandemic has triggered unprecedented digital acceleration and increased em...