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Clients and creatives concur: 2022 is the year of creativity in B2B

Better creativity in B2B has officially become ‘a thing’ given the announced launch in 2022 of a B2B Lions category at Cannes. As part of B2B World Fest, held by The Drum in partnership with global B2B agency Stein IAS, top creative and brand leaders discussed how they can work together to elevate the work across the B2B space. ....

Dell Henke , Geoff Colon , Isla Mackenzie , Reuben Webb , Rachael Henke , Nick Entwistle , Microsoft Advertising , One Minute Briefs , The Drum B2b Hub , Digital Marketing , Rand Purpose , Rand Strategy ,