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Diddy has sued the spirits company Diageo and claimed they neglected his DeLeón tequila brand and instead supported George Clooney's Casamigos.
Musician and entrepreneur Sean 'Diddy' Combs' has filed legal action against Diageo in New York, claiming the drinks firm neglected his brand on the grounds of race.
Diddy's booze company claims a British alcoholic beverage company he's partnered with left him and his tequila for dead ... a move he alleges is steeped in racism.
Diddy alleged a Diageo executive told him he would get help if he were Martha Stewart.