Special Report: Why Won't Brands Stop Talking To Us?
Highsnobiety Earlier this month, I watched Pierpaolo Piccioli — Valentino’s celebrated creative director and poetry aficionado — go live on Instagram with Koreen, the former model and photographer behind the wildly popular, feel-good IG page @werenotreallystrangers. During a lengthy chat, the two discussed their new Valentino-branded deck of playing cards — a riff on Koreen’s best-selling card game of the same name that, through a series of thought-provoking questions and statements, aims to drive connection with others. According to the Italian Maison, the livestream pulled in over...