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Media planning and buying platform Comscore has partnered with conversion and audience analytics firm Spiketrap to expand Comscore’s contextual ad targeting solution for gaming.
/PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering...
Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting To Europe With Predictive Audiences Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences - the industry's first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals - starting with the ...
Share this article Share this article RESTON, Va., Jan. 11, 2021 /PRNewswire/ -- With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The n...