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! Rayni Williams and Dawn McKenna are both high-earning luxury brokers — but their success didn’t come about by chance. Williams and McKenna shared their secrets for success with Inman Connect attendees last month during a session called “Essentials for Getting Ahead in 2021” moderated by Katie Kossev. Watch the entire video above, for free, as a special Inman Select subscriber benefit.
! As companies adopt an end-to-end approach to the real estate transaction, former Zillow executive Greg Schwartz thinks a kind of “hybrid broker” trend will emerge, whereby most brokers don’t just offer traditional assistance when buying a home but will also offer additional tech-enabled services. “We’ve made a lot of profits out of offering a relatively disjointed customer experience [thus far],” Schwartz said in conversation with Clelia Peters during at Inman Connect in January. “But that doesn’t mean you need to go to an industry that’s run by tech only.” Watch the ent...
Orchard and Homie aren’t yet household names in residential real estate. But both companies have raised a lot of money from investors. Both have big visions of what the brokerage of the future will look like. And both participated in one of the most intriguing sessions at last week’s Inman Connect, “The Rise of the Neo-Brokers.” Orchard CEO Court Cunningham joined Mike Peregrina, co-founder and chief financial officer for Homie, and moderator Clelia Peters, on the virtual Inman stage. In many ways, the panel was an extension of a somewhat intense conversation a day earlier between R...
Redfin's Glenn Kelman and Keller Williams' Josh Team forcefully defended their companies' respective approaches to agent employment. Now, watch the entire video as a special Select subscriber benefit.
! When it comes to marketing, real estate agents often think they have to appeal to everyone, but often they can get the biggest bang for their buck by modernizing a tried-and-true method: creating a niche, according to panelists at Inman Connect on Thursday. In a session called “New Marketing Strategies You Need To Pay Attention To,” SparkTank Media CEO Jeff Lobb and Oakland, California-based eXp Realty team leader Kenny Truong, also known as the #FASTAGENT, talked about creating content that shows off an agent’s community expertise, but doesn’t have to appeal to everyone. “Sometim...