How Bobo's stays rooted to its oat core while branching into different flavors and formats
Playing off a classic nostalgic flavor, Bobo's recently launched its peanut butter and jelly-filled bars, that was featured during the Summer Fancy Food Show which took place June 25-27 at the Javits Center in New York City, where Bobo's CEO, TJ McIntyre discussed the brand's strategy on remaining focused on oats while exploring different formats and flavors.