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In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ingredients, certified no-sugar labeling and packaging are the primary focus of the clean-label snack bars.
In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ingredients, certified no-sugar labeling and packaging are the primary focus of the clean-label snack bars.
Playing off a classic nostalgic flavor, Bobo's recently launched its peanut butter and jelly-filled bars, that was featured during the Summer Fancy Food Show which took place June 25-27 at the Javits Center in New York City, where Bobo's CEO, TJ McIntyre discussed the brand's strategy on remaining focused on oats while exploring different formats and flavors.
Discovering a white space for nutritious and functional protein snack bars while working several jobs in fitness and in corporate marketing, Michelle Razavi and Nikki Elliott launched ELAVI's collagen protein bars months before the pandemic. Driven by convenience, nutrition and gut health, the co-founders built the brand from the ground up with several fundamental lessons along the way.
FoodNavigator-USA spoke to Scott Protein Balls' co-founder, Lori Levine and Tricia Williams, CEO, Daily Dose about how the protein snack brand continues driving growth through convenient formats, nutrition, transparency and activism during the Summer Fancy Food Show.