BBCNEWS World Business Report June 4, 2024 04:53:00
Apples with oranges? how would you compare bts with apple, for example? a consumer facing tech company with a business to business financial services firm, for example? that is a good question. from a market perspective, valuing the consumer perspective, so when we are measuring the intangible assets, we are looking up brand equity as we would call it, and at kantar brandz, we believe brands need to deliver meaningful difference to their audience in order to persuade them to choose the brand at decision time. they are huge untapped assets. apple is the number one most valuable brand in the wor...