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Accenture STUDY - 72% of consumers feel overwhelmed by choice. Generative artificial intelligence could transform retail, tourism, and consumer goods - Vimarsana News

Accenture STUDY - 72% of consumers feel overwhelmed by choice. Generative artificial intelligence could transform retail, tourism, and consumer goods

Published: May 30, 2024

* Retail, consumer goods and travel companies could gain customers and revenue using Generative AI to improve the entire purchasing journey   The majorit...

Source: actmedia.eu
Related Topics:
United KingdomUnited StatesOliver WrightAccenture Consumer Pulse ResearchEmpowered ConsumerSenior Managing DirectorGlobal LeadConsumer GoodsServices IndustryConsumer Pulse ResearchGreater China
Information Overload Causing Frequent Basket Abandonment in Retail, Consumer Goods and Travel Purchases, Accenture Research Reveals - Vimarsana News

Information Overload Causing Frequent Basket Abandonment in Retail, Consumer Goods and Travel Purchases, Accenture Research Reveals

Published: May 1, 2024

The research, based on a survey of 19,000 consumers across 12 countries highlights the issue of ‘information overload’, with 73% of consumers feeling inundated by too much choice and 75% saying they are bombarded by advertising, resulting in 74% abandoning purchases in the last three months of 2023.

Source: hospitalitynet.org
Related Topics:
United StatesUnited KingdomEmily WeissOliver WrightJill StandishAccenture ResearchAccenture Consumer Goods ServicesAccenture Consumer Pulse ResearchEmpowered ConsumerOverload Causing Frequent Basket AbandonmentConsumer GoodsTravel PurchasesAccenture Research RevealsConsumer Pulse ResearchGreater China