Stay updated with breaking news from Empowered Consumer. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
* Retail, consumer goods and travel companies could gain customers and revenue using Generative AI to improve the entire purchasing journey The majorit...
The research, based on a survey of 19,000 consumers across 12 countries highlights the issue of ‘information overload’, with 73% of consumers feeling inundated by too much choice and 75% saying they are bombarded by advertising, resulting in 74% abandoning purchases in the last three months of 2023.
Around three quarters (73%) of consumers state that they feel inundated with 'too much choice' when shopping, research by Accenture shows.
Looking for ways to shop smarter and spend less? Ask Asa! Our consumer reporter, Asa Aarons Smith, has ways to ensure you get your money's worth.
Leveraging data insights for personalised marketing strategies