Vegbloc: Meet the start-up substituting, not imitating, meat with a clean label
Meat substitutes, especially those aiming to mimic the real thing, can be 'ultra-processed' in nature and associated with e-numbers and additives. But some plant-based meat substitutes, such as newcomer Vegbloc - which aims to replace meat in meals without actively imitating any specific meat - are working to buck the trend. Some meat substitutes, co-founder Simon Day tells us, are clean label.