IAB Tech Lab unveils proposed privacy standards
IAB Tech Lab unveils proposed privacy standards Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of tracking. Kim Davis on March 9, 2021 at 11:08 am More IAB Tech Lab’s Project Rearc, initiated a year ago, today bore fruit with the release of a portfolio of proposed standards. The IAB is calling for comments and feedback. The standards represent a response to the challenge expressed to us by Bill Tucker, executive director of the Partnership for Responsible Addressable Media (PRAM), which participated in Project Rear. ...
Source: marketingland.com