Page 6 - Continental Division News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Our Lincoln Mark Series coverage continues today, and we pick up at the end of 1958. After Ford dumped many millions into the Continental Division and quickly shut it down, the company then spent a lot more money to develop an all-new unibody platform for Lincoln's usage. In an attempt to woo customers away from Cadillac, the new Lincolns for 1958 wore some of the most shocking styling ever to come from Detroit.All three of Lincoln's new "models" were really just trim levels of the same car. Said models included Capri, Premier, and the top-tier Continental Mark III, which w...

Edsel received an honorary mention a couple of weeks ago, in our current Rare Rides Icons series on the Lincoln Mark cars. Then it was mentioned again the other day in Abandoned History's coverage of the Cruise-O-Matic transmissions. It's a sign. We need to talk about Edsel.

With the Continental Division dead, a cost-weary and (newly) publicly traded Ford Motor Company headed into the 1958 model year determined to unveil a solid luxury car showing against its primary rival, Cadillac. However, the "Continental Mark III by Lincoln" was a Continental in name only: It wore the same metal and was produced at the same new factory, Wixom Assembly, as the rest of Lincoln models (Capri, Premiere) that year.Brass at Ford hoped the Continental name on the Mark III would make customers believe it was something special, like the Cadillac Eldorado with which it compe...

Swedish Medical Center serves the Rocky Mountain region as a Level I trauma facility with a verified Burn and Reconstructive Center.

The Continental Division was in a very difficult place when it designed an all-new Mark III as the (sedan only) replacement for the slow-selling and super expensive Continental Mark II coupe. As we learned last time, shortly after the Mark II went on sale the Continental Division was already on its last legs. It continued to lose money hand over foot after Ford's huge initial investment, and was doomed to a quick closure.And so it was the 1956 and 1957 Mark IIs became the only Continental Division product, and the only Marks that were hand-assembled in a factory built especially for Conti...