Page 12 - Continental Mark News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Continental Division was in a very difficult place when it designed an all-new Mark III as the (sedan only) replacement for the slow-selling and super expensive Continental Mark II coupe. As we learned last time, shortly after the Mark II went on sale the Continental Division was already on its last legs. It continued to lose money hand over foot after Ford's huge initial investment, and was doomed to a quick closure.And so it was the 1956 and 1957 Mark IIs became the only Continental Division product, and the only Marks that were hand-assembled in a factory built especially for Conti...

We pick up our coverage on the Lincoln Mark series cars once more today. Management of the Continental Division knew the singular, hand-assembled model was not enough to keep the company going. They needed to save and make more money, and fast.

We arrive today at the fifth installment of our Rare Rides Icons coverage on the Lincoln Mark series cars. Thus far we covered the first Continental of the late Thirties, and Ford's desire to go ultra luxury with the Mark II sold under the newly minted Continental Division. The Mark that debuted for the 1956 model year was Mid-century in its styling, built of top quality components, and constructed in a methodically controlled manner via a QC program that consisted of seven initiatives.It was time to put the new Continental Mark II coupe on sale.

We return to our Lincoln Mark series coverage today, in the midst of learning about the first Mark of the line, the Continental Mark II. The Mark II aimed to carry on the tradition set by the gracious Continental of the Forties, and take Ford to new heights of luxury, desirability, price (and thus exclusivity), and quality. The latter adjective is where we'll focus today; it was certainly the focus of the folks at the Continental Division prior to the Mark II's release.

HOLLYWOOD, California -- It's a birthday year for the Lincoln Motor Company, as the company celebrates 100 years under Ford Motor Company ownership. The actual birthday, for those who pay attention to such things, was February 4.