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Rate. so pretty soon, people are going to get upset about what they considered border crosses getting services that they're not getting. so have to get in there now. we have to get in there now, we have to get more of the un organizations and ngos and to ukraine, which is doable in terms of security. and it's doable principally, because you have so many ukrainians will go to the border, and pick up supplies when they gotta go. >> one of the ngos and there is your organization core. you've got people in poland, what are they supplying? what do they needs? >> -- >> by the way, let's just say the...

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business...

If you are a media getting a lot of likes, that's getting eyeballs out there, out to the site. monetizing through ads. that makes a big difference if you are -- you know, if you are a car company. likes are probably mott going november the needle in the same way. >> i'm still not at a point yet where i feel comfortable talking about monetizing anything on social media. i feel comfortable talking about taking volume and driving it to wherever you are and making money. getting people into your store or your core website. whatever it is. monetizing directly, you know, mum of twitter followers hav...