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Close to a lost cause. they're going to try this pr effort. you see the videos are coming out. then we have what denis is doing today, what the president's doing tomorrow with a bunch of interviews. then the nation -- i thought the most effective thing he did on friday at the press conference that i was at in russia is when he made it about -- he made an interesting, i thought, patriotic pitch which is, you know what? we're america. we're stuck. i'm sorry we have to be the world's policemen. i don't like it. it was sort of this reluctant like we have no other choice. no one else will act. no o...

Here is the white house is doing this full-court press even as they realize the house might be close to a lost cause. they're going to try this pr effort. you see the videos are coming out. then we have what denis is doing today, what the president's doing tomorrow with a bunch of interviews. then the nation -- i thought the most effective thing he did on friday at the press conference that i was at in russia is when he made it about -- he made an interesting, i thought, patriotic pitch which is, you know what? we're america. we're stuck. i'm sorry we have to be the world's policemen. i don't ...

It looks -- what's interesting here is the white house is doing this full-court press even as they realize the house might be close to a lost cause. they're going to try this pr effort. you see the videos are coming out. then we have what denis is doing today, what the president's doing tomorrow with a bunch of interviews. then the nation -- i thought the most effective thing he did on friday at the press conference that i was at in russia is when he made it about -- he made an interesting, i thought, patriotic pitch which is, you know what? we're america. we're stuck. i'm sorry we have to be ...

Average people. the trading desks were fine. why? because they were getting e-mails explaining what was going on. the pr effort from nasdaq was so pitiful in the minds of most on wall street it was the average joe who was completely in the dark. i'm sort of surprised by the polarity of responses. this headline on "usa today" wall street yawns. the former chairman of the s.e.c. calling this unacceptable, right, cramer, he's going to rant about it later on today on our show, and yet market was up, people are saying if you're an investor why does this matter? >> right. >> nasdaq had a series of g...

I'm up for the 30,000. martha: they will dole it out in little prizes, $6700, something like that. brad, we're laughing about this. this is an effort, big pr effort. an expensive pr effort in fact. $684 million in outreach. $41 million goes to a pr firm in federal tax dollars to help get people signed up is this a problem? >> this is a huge problem. it is stupid. only government comes up with a plan to spend millions of dollars to give $30,000 a way. this sounds like a perfect government program. if the obamacare was as popular the president said it would be, no incentive and no reason to conv...