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As issues like the gig economy, AI, and the cost of living crisis see other creative industries joining forces to fight for better protections and working conditions, Campaign explores why advertising professionals have traditionally been slow to unionise.
The brand claims its decision to implement AI models will help improve diversity and sustainability, but critics say it’s a move dictated by the bottom line.
Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients.
Creative Communications Workers union reacts to Campaign's salary survey.
The pandemic has changed the balance of power between agencies and their employees. Could it provide a moment for an advertising trade union to emerge?