Muma Malaysia and Mitsubishi tell quirky tale of men attempting to gain exit licences from wives
July 19 2021, 12:30 pm | BY Kim Shaw | No Comments Malaysian men often joke about the need to appeal for an ‘Exit Visa’ from their wives when they want to venture out of the nest. This gave inspiration to the Mitsubishi Xpander film created by Muma. “The new 7-seater crossover has space for the family, while accommodating the driver’s passion. We told this product story through a witty spot inspired by an insider joke amongst Malaysian men calling their wives ‘Ministers of Home Affairs’ – the one who governs over everything at home,” said Choo Chee Wee, Creative Part...